1. A stock represents ownership in a company
Buying a share gives you an ownership interest in the company, subject to the rights attached to that class of shares.
2. Shareholders can earn through price appreciation and dividends
If the business grows and the market values it more highly, the share price can rise. Some companies also distribute part of profits as dividends. Neither is guaranteed.
3. A good company can still be a bad investment at the wrong price
Future returns depend on business performance and valuation. Paying an extreme price for great earnings can still produce disappointing returns.
4. Individual stocks create concentration risk
One company can face fraud, disruption, competition, regulation or permanent decline. Beginners often reduce this risk through diversified funds rather than a few favourite stocks.
5. Quick check
Buying one share of a listed company mainly gives you what?